Santalucía Seniors Challenge
At TREX Exploring, we believe in the power of legacy. The Santalucía Seniors Challenge promotes active and positive longevity, selecting five people each year between the ages of 65 and 80 to take on an extreme expedition that challenges the limits of age.
More than an adventure, it is a declaration of intent: to demonstrate that staying active, physically and emotionally, is possible at any age. Through a cross-cutting campaign, with documentary, media presence and network coverage, the Challenge combats the ageism and celebrates the generational diversity.
A transformative experience that highlights the resilience, overcoming obstacles, and wisdom of those who, step by step, leave an indelible mark along the way.
Figures
ROI (Millions)
The Challenge generates a huge return for brands, and it continues to grow.
Impacts (Millions)
Millions of people have already connected with the project around the world.
News generated
Significant media coverage, with ever-increasing coverage.
Vietnam 2026
En esta tercera edición del Desafío Santalucía Seniors, Vietnam acogió a nuestros participantes en una travesía memorable por el sudeste asiático. Desde el ambiente histórico de Hanói hasta los valles de Mai Chau y las impresionantes cuevas de Phong Nha, el grupo afrontó jornadas de trekking, bicicleta, rápel y espeleología a través de la selva, llevando al límite su espíritu de superación y demostrando que la energía y el bienestar se mantienen en cualquier etapa de la vida.
Arctic 2025
El Ártico fue el escenario de la segunda edición del Desafío Santalucía Seniors, donde Amelia, Bernardo, Merche, Jesús y Esther protagonizaron una expedición inolvidable por los parajes extremos de Svalbard. Entre la navegación por fiordos y glaciares, la travesía en kayak flanqueada por icebergs y exigentes caminatas sobre la tundra, los expedicionarios llevaron al límite su espíritu de superación, demostrando que la pasión y la vitalidad no entienden de años.
Peru 2024
In the first edition of the Santalucía Seniors Challenge, five adventurers: José Antonio, Pepe, Leticia, Pilar, and Álvaro, faced the breathtaking landscapes of the Cordillera Blanca in Peru. They completed trekking and mountain biking before reaching the summit of Mount Vallunaraju, at an altitude of 5,686 meters. A transformative experience that celebrated vitality, perseverance, and the power of teamwork.
Directors
Zuriñe Rodríguez
Vietnam 2026
Alex Jara
Arctic 2025
Carlos Martínez
Peru 2024
Zuriñe Rodríguez
Vietnam 2026
Álex Jara
Arctic 2025
Carlos Martínez
Peru 2024
Zuriñe Rodríguez
Para afrontar retos exigentes, en TREX Exploring nos rodeamos de especialistas de referencia. La dirección deportiva del Desafío Santalucía Seniors Vietnam 2026 estuvo en manos de Zuriñe Rodríguez, deportista olímpica y licenciada en Ciencias de la Actividad Física y el Deporte con un impresionante palmarés de 14 títulos nacionales y una medalla de bronce mundial.
Encargada de la preparación del equipo, Zuriñe diseñó una planificación progresiva que reforzó tanto el cuerpo como la mente. Su rigor técnico y compromiso con un envejecimiento activo fueron clave para que el grupo superara con éxito cada etapa en tierras vietnamitas.
Álex Jara
At TREX Exploring we rely on experts who make the difference. Santalucía Seniors Arctic Challenge '25 will be led by Álex Jara, sailboat captain and instructor with the RYA Ocean Yachtmaster title, specializing in navigation in cold and remote waters.
With experience in maritime rescue, vessel construction and maintenance In extreme environments like Antarctica, Alex has participated in transatlantic voyages and expeditions to South Georgia and the White Continent. His technical knowledge, composure, and passion for exploration will be essential in guiding the team on this Arctic journey.
Carlos Martinez
At TREX Exploring we have professionals who guarantee excellence in every project. Santalucía Seniors Peru Challenge '24 It was led by Carlos Martínez, a doctor specializing in Sports Medicine with extensive experience in expeditions with mountaineers Carlos Soria.
His mission was to prepare the team both physically and mentally, strengthening their cohesion and resilience. Carlos combines clinical practice, research, teaching, and work with elite athletes. His commitment to sports health has been key to the success and safety of our seniors.
