About us

From

2015

The idea

In 2015, after the loss of his friend Luis Miguel Rocha, Eric Frattini, founder of TREX Exploring, found inspiration in the story of a woman who, after beating cancer, ran the New York Marathon. That spark led him to dream of an adventure: to climb Kilimanjaro with five women cancer survivors.

On September 29, 2015, that dream came true. Araceli, Carmen, Rosa, Eva, and María reached the summit of Kilimanjaro, achieving a milestone followed by 44 million people.

At TREX Exploring, we believe that everyone has a hero within. Our motto, “Don’t dream it. Make it happen.”, is a constant reminder that with the right adventure, the perfect moment, and a unique story, any dream can become a reality. Since then, we’ve inspired hundreds of stories of resilience, bringing hope and change to society.

The Mission

We transform adventure into media impact, connecting brands with social causes through unique experiences that inspire and generate real and lasting change.

The Vision

To be leaders in marketing, sponsorship management, and audiovisual production, creating projects that connect with audiences and leave a lasting impact on society through sports and culture.

The Values

Social commitment, innovation, sustainability, and improvement. We believe in the power of adventure to tell real stories that inspire and generate positive impact.

Eric Frattini

Eric Frattini has dedicated more than three decades to capture the action and reality in the most remote corners of the planet. War correspondent in 17 conflicts, has visited 117 countries, taking his camera and pen to places where few dare to go. Author of 32 essays and 4 novels, his work has crossed borders, being translated into 16 languages.

From the UN to the Pentagon, he has lived and documented history firsthand, earning medals from prestigious institutions such as NATO and the DEA. He has directed investigative documentaries for giants like Discovery and National Geographic, and his talent has earned him the ‘Antena de Oro’ award.

An advisor on film productions about Vatican-related topics, he was recently appointed an ‘academic’ member of the Academy of Television Arts & Sciences. Without a doubt, Eric Frattini is a man of epic stories, always in search of the next great adventure.

The team

Araceli Aranda

CEO

Olalla Estoa

Director of Operations

Marta Prado

Project Manager

Inés Lopes

Project Manager

Enrique Amat

Head of Projects and IT

Diego Fructuoso

Director of Navigation

Miguel Arjona

Audiovisual Production

Valeria Pérez

Graphic and Web Designer

Laura Antelo

Community Manager

Isabel Beneytez

Community Manager

Luis González

Administration and Finance

"The 'Pelayo Vida Challenge', created by TREX Exploring, is the largest international sports project to raise awareness about women's cancer prevention."

Marca

"TREX Exploring gives a voice to those who need it most, with companies that make it possible through their sponsorships, with the goal of improving society."

elEconomista

"TREX Exploring is a pioneer in working with large companies to develop sustainable CSR from an innovative perspective that seeks to encourage brand communication through social projects."

Expansión

"The Dream Factory: When You Generate More Than Just Value."

elEconomista

Awards

Prize for the best CSR campaign at the INESE Communication and Marketing Awards
Young Sports Foundation Award for Best Project to Promote Women's Sports
2023 Golden Antenna of the Association of Radio and Television Professionals of Spain
Makers & Shakers Awards 2022 Nominees
Juan Sebastián Elcano Award 2020
Actualidad Económica Award for the 100 best business ideas
The 2018 Madrid 'Woman of the Year' Award goes to the women of the Pelayo Vida Challenge.
NASA Mention for the 2017 Pelayo Polar Life Challenge for preserving the environment and the poles
2016 AVIVA Innovation Award
Insurance Sector Marketing & Communication Award for Best Sponsorship Campaign 2016
Prize for the best CSR campaign at the INESE Communication and Marketing Awards
Young Sports Foundation Award for Best Project to Promote Women's Sports
2023 Golden Antenna of the Association of Radio and Television Professionals of Spain
Makers & Shakers Awards 2022 Nominees
Juan Sebastián Elcano Award 2020
Actualidad Económica Award for the 100 best business ideas
The 2018 Madrid 'Woman of the Year' Award goes to the women of the Pelayo Vida Challenge.
NASA Mention for the 2017 Pelayo Polar Life Challenge for preserving the environment and the poles
2016 AVIVA Innovation Award
Insurance Sector Marketing & Communication Award for Best Sponsorship Campaign 2016