About us
From
2015
The idea
In 2015, after the loss of his friend Luis Miguel Rocha, Eric Frattini, founder of TREX Exploring, found inspiration in the story of a woman who, after beating cancer, ran the New York Marathon. That spark led him to dream of an adventure: to climb Kilimanjaro with five women cancer survivors.
On September 29, 2015, that dream came true. Araceli, Carmen, Rosa, Eva, and María reached the summit of Kilimanjaro, achieving a milestone followed by 44 million people.
At TREX Exploring, we believe that everyone has a hero within. Our motto, “Don’t dream it. Make it happen.”, is a constant reminder that with the right adventure, the perfect moment, and a unique story, any dream can become a reality. Since then, we’ve inspired hundreds of stories of resilience, bringing hope and change to society.
The Mission
We transform adventure into media impact, connecting brands with social causes through unique experiences that inspire and generate real and lasting change.
The Vision
To be leaders in marketing, sponsorship management, and audiovisual production, creating projects that connect with audiences and leave a lasting impact on society through sports and culture.
The Values
Social commitment, innovation, sustainability, and improvement. We believe in the power of adventure to tell real stories that inspire and generate positive impact.
Eric Frattini
Eric Frattini has dedicated more than three decades to capture the action and reality in the most remote corners of the planet. War correspondent in 17 conflicts, has visited 117 countries, taking his camera and pen to places where few dare to go. Author of 32 essays and 4 novels, his work has crossed borders, being translated into 16 languages.
From the UN to the Pentagon, he has lived and documented history firsthand, earning medals from prestigious institutions such as NATO and the DEA. He has directed investigative documentaries for giants like Discovery and National Geographic, and his talent has earned him the ‘Antena de Oro’ award.
An advisor on film productions about Vatican-related topics, he was recently appointed an ‘academic’ member of the Academy of Television Arts & Sciences. Without a doubt, Eric Frattini is a man of epic stories, always in search of the next great adventure.
The team
Araceli Aranda
Araceli Aranda, with over 20 years of business experience, led Presence Technology, expanding it to five countries before selling it to Enghouse Interactive in 2016. In 2017, she joined TREX Exploring as CEO, merging strategy, innovation, and social responsibility. Her vision and leadership drive the company to create content that positively impacts society, connecting brands with people, and leaving a lasting mark on every project.
Ariadna Martín
Graduada en un doble grado de Comunicación Audiovisual y ADE, combina creatividad y organización para sacar adelante proyectos de contenido que funcionan.
En 2026, se une a TREX encargándose de las redes sociales y de la creación audiovisual: edición de vídeo, fotografía y todo lo necesario para que las ideas se conviertan en piezas que conecten. Apasionada del cine y de contar historias, siempre está buscando nuevas referencias y formas de comunicar mejor de forma creativa.
Olalla Estoa
A graduate in Law and Business Administration, she lived in Croatia and Finland and began her career at Discovery Networks. In 2017, she joined TREX as Head of Finance and Sponsorships, and has been Director of Operations since 2024. Her ability to connect people and companies with impactful projects makes her a key asset. Passionate about challenges and learning, she also manages project recognition at Events of Exceptional Public Interest, providing tax benefits to partner brands.
Diego Fructuoso
A professional sailor and Olympic coach, Diego Fructuoso has crossed the Atlantic several times, winning titles such as European Champion and the Copa del Rey. As a coach, he has worked with Olympic teams from Spain, Portugal, Mexico, and more, winning a bronze medal at the 2020 Tokyo Olympics. At TREX, his passion for sport and leadership merge to inspire and create experiences that promote personal growth and social impact.
Enrique Amat
With a degree in Physics, Enrique has been working in the world of technology for more than 20 years. His path began at the University of Valencia with European projects and continued in the private sector, first at Genesys Telecommunications and then at Datapoint Spain, where he led the implementation of complex software systems and served as CTO during its European expansion. In 2020 he began his adventure with TREX, where he combines project management and IT consultancy, bringing technological solidity to the company and management experience in shipments.
Marta Prado
Marta Prado is a journalist by training and an expert in event organization. A journalism graduate from the University of Madrid (UCM), she began her career in radio but soon found her passion in event production. During three years at Best Way Events, she transformed ideas into unforgettable experiences. After a period in Dublin, where she strengthened her English and her adventurous spirit, she joined TREX Exploring in 2024. Today she leads projects that combine sports, nature, and expeditions to remote locations, always ready for the next challenge.
Inés Lopes
With Portuguese and Spanish roots, Inés has always been linked to tourism, culture and events. She studied Tourism, Protocol and Cultural Management and worked as a guide and coordinator of corporate events, where she discovered her passion for creating memorable experiences. A sportswoman and lover of challenges, she started running in 2023 and has participated in several popular races. In 2025 she joined TREX Exploring as a project manager, ready to take on new adventures.
Its incorporation is part of the Programme for the Promotion of Youth Recruitment, co-financed by the ESF+ and the Community of Madrid.
Mónica Urquía
With specialised training in Protocol and Event Organisation, Monica has built her career coordinating events and shaping projects from the beginning. Her experience has allowed her to turn ideas into well-structured realities, taking care of every detail and leading teams with vision and organisation. Passionate about challenges and creating meaningful experiences, in 2026 she joined TREX Exploring as project manager, where she brings her ability to design, coordinate and carry out initiatives that combine planning, creativity and spirit of adventure.
Miguel Arjona
A graduate in Filmmaking and Journalism, Miguel began his career at Telemadrid and RTVE. In 2023, he joined TREX Exploring as a video editor and social media manager. With his ability to tell stories through images and his editing creativity, he has been instrumental in creating visual content that connects with global audiences, supporting the company's social responsibility projects.
Laura Antelo
Laura, a graduate in Advertising and Public Relations, specialised in Content Marketing and Social Media. After internships at Hill & Knowlton Strategies and as a consultant at theGarage, she joined TREX in 2024 as social media manager. With her strategic approach and her ability to create digital connections, Laura drives TREX's visibility and strengthens the links between the community and the social impact initiatives that the company promotes.
Isabel Beneytez
Born in Toledo, Isabel moved to Madrid to give free rein to her creativity in art and audiovisual production. Her career took her through nature documentary shoots, recreation sets and editing jobs, always with the camera as an ally and curiosity as a driving force. In 2025, she joined TREX Exploring to lead the digital communication of Madrid Xplora. Today he transforms adventures into visual stories that inspire the community, managing networks and creating fresh content.
Its incorporation is part of the Programme for the Promotion of Youth Recruitment, co-financed by the ESF+ and the Community of Madrid.
Beatriz Guedeja-Marrón
Passionate about photography, videography and film, Bea understands audiovisual creation as a way of telling stories that move and connect with people. Graduated in Audiovisual Communication at the Universidad Rey Juan Carlos, she has participated in the making of music videos, fashion films and short films, assuming different roles such as direction, production, art or editing. His work has been recognised at international festivals, reinforcing his creative and travelling spirit. In 2026 he joined TREX Exploring as a content creator, where he brings his artistic vision to transform each project into a story with its own identity.
Bruno dos Santos
Bruno es diseñador web y gráfico, con una mirada que combina lo artístico y lo técnico. De origen brasileño y afincado en Madrid, su trayectoria ha estado marcada por la curiosidad y la adaptación constante. Tras estudiar Bellas Artes, su interés por el entorno digital le llevó a especializarse con un máster en Diseño Gráfico y Web, orientando su carrera hacia la creación de experiencias centradas en el usuario.
En 2026 se une a TREX Exploring, donde entiende el diseño como una herramienta no solo estética, sino también útil, desarrollando proyectos digitales que conectan de forma auténtica con las personas.
Luis González
From El Salvador to Spain, Luis' path is a journey of reinvention. A chemical engineer by training, he spent years in the industrial sector before taking on another vocational challenge in finance. After completing a master's degree in Spain, he turned his career to economic management with a global and strategic vision. In 2025 he joined TREX Exploring, where he ensures that each project is financially sound, driving the growth of purposeful expeditions.
Alejandro Bayón
Alejandro is currently finishing his Law Degree at the Universidad Rey Juan Carlos, after having previously studied a Higher Degree in Administration and Finance. This combination has allowed him to develop a solid foundation in business management, accounting and administrative organisation. During his training, he has developed a special interest in the legal field, criminal law and cybersecurity. As a swimmer, sport has shaped his character, instilling in him discipline, perseverance and teamwork. In 2026 he joined TREX Exploring, where he brings his legal and organisational vision to the team.