Social Marketing

Since 2015, the Pelayo Vida Challenge has been carried outfive women who have overcome cancer to face extreme expeditions, proving that life goes on beyond illness. During the year-long project, they prepare and share their stories on social media and in the media, inspiring others and promoting sports, health, and research.

In his 11th edition, the Challenge continues to make its mark with award-winning documentaries and international recognition, reaffirming its impact in the fight against women's cancer.

The Santalucía Seniors Challenge promotes the positive longevity and one active life at any age, demonstrating that the ability to overcome challenges has no limits. Every year, five people between 65 and 80 years old. They are selected to participate in a unique expedition to extreme destinations, demonstrating that age is no obstacle.

Through each edition, the Challenge inspires people to break stereotypes, highlights the value of legacy, and underscores the importance of an inclusive society that celebrates generational diversity.

Madrid Xplora will select 20 young people from the Community of Madrid to live a unique expedition to Egypt, combining culture, sport and solidarity. During the experience, participants will face physical and personal challenges, learn about history and heritage, and develop skills such as empathy and teamwork.

Through this adventure, Madrid Xplora seeks to inspire new generations to discover the world from another perspective, promoting education, social responsibility and digital disconnection.

The Ola Salud Challenge is an initiative that promotes healthy habits and disease prevention in the workplace. Every year, a group of women representatives of large companies participate in a regatta, experiencing a unique experience of coexistence and teamwork. Under the direction of Olympic sailors, this challenge highlights the importance of occupational health and safety, while empowering women in key sectors.

The Quirónsalud Challenge: Pedaling for Inclusion is an initiative that uses sports to promote inclusion and diversity in society. A team made up of Quirónsalud employees and people with intellectual disabilities cycled through various Spanish provinces, highlighting the benefits of physical exercise and the importance of integration both in the workplace and in society, delivering the message that inclusion benefits everyone.

The CaixaProinfancia Adventure brought together a hundred boys and girls aged between 10 and 12 from different cities across Spain who are in vulnerable situations. Over the course of a weekend, they observed the 'big five' of Iberian wildlife in their natural habitat: the bear, the wolf, the lynx, the black stork, and the imperial eagle.

Selected for their hard work and teamwork, the participants enjoyed a unique experience that promoted integration and ensured that children experiencing poverty or social exclusion had equal opportunities.

The C95 #stopbullying Adventure brought together 8 young Spaniards, aged between 16 and 18, who have faced bullying, to experience a unique journey in Peru. They also took part in activities that allowed them to connect with the local culture and contribute to the conservation of animal species.

Through this experience, the C95 #stopbullying Adventure sought to make visible the problem of bullying in Spain, a problem that affects one in 10 students, according to Save the Children.